A. Clean URL Structures That Google Loves

Your developers aren't just writing code—they're crafting the very pathways Google uses to understand your site. Clean URLs are like digital street addresses that make perfect sense to both humans and search engines.

Look at these two URLs:

Which one tells you what you're about to see? The second one, obviously.

When developers build your site with SEO-friendly URL structures, they're basically laying out a welcome mat for Google's crawlers. They remove those nasty URL parameters, ditch session IDs, and create logical hierarchies that mirror your site's actual content organization.

Good developers know to:

• Keep URLs short and descriptive
• Use hyphens instead of underscores (Google actually treats hyphens as space separators)
• Avoid URL parameters when possible
• Implement proper redirects when URLs change

That last point is huge. When your developer sets up 301 redirects correctly, you preserve link equity when restructuring your site. Without them? You're basically throwing away SEO value you've built up over years.

B. Internal Linking Strategies Requiring Developer Input

Internal linking isn't just about randomly connecting pages—it's strategic architecture that developers help implement at scale.

Smart developers build systems that:

• Automatically generate contextual links based on content relationships
• Create breadcrumb navigation that reinforces site hierarchy
• Implement proper anchor text variation to avoid over-optimization
• Build custom widgets that surface related content

I've seen too many sites where marketing adds internal links manually while developers could automate this process. The result? Inconsistent linking patterns that confuse search engines about what's actually important on your site.

Your developer can build tools that analyze content and suggest internal linking opportunities based on keyword relevance—something that would take content teams hours to do manually.

C. Site Navigation Patterns That Boost Crawlability

Navigation isn't just for users—it's a roadmap for search engines.

The best developers create navigation structures that:

• Limit the number of clicks to reach any page (flat architecture)
• Use HTML for primary navigation instead of JavaScript or Flash
• Implement secondary navigation for supporting content
• Create consistent menu structures across devices

A developer who understands SEO will avoid creating "orphaned" pages that aren't linked from anywhere. They'll ensure your site's crawl budget isn't wasted on unimportant pages.

D. Schema Markup Implementation

Schema markup is essentially code that helps search engines understand your content better. And guess who implements it? Your developers.

When properly implemented, schema markup can lead to rich snippets in search results—those eye- catching additions like star ratings, pricing info, and availability that dramatically improve click-through rates.

Good schema implementation includes:

• Organization markup that clarifies brand information
• Product markup that highlights pricing and availability
• Review markup that showcases customer satisfaction
• FAQ markup that can secure extra SERP real estate

Your developer needs to understand which schema types make sense for your business and how to implement them without bloating your code.

E. XML Sitemap Optimization

A basic XML sitemap is easy. An optimized sitemap strategy requires developer expertise.

Your developer should be creating:

• Separate sitemaps for different content types

• Dynamic sitemaps that update automatically

• Proper priority settings that signal importance

• Accurate lastmod dates that reflect content freshness

When your sitemap is properly optimized, you're essentially handing Google a perfectly organized map of your digital property. Without developer input, many sites end up with outdated sitemaps that include irrelevant pages or miss new content entirely.