Website Design & Development, Game & App Development – SERAPHIC®

7 Reasons Why Your Business Needs Mobile Application

In today’s world, mobile application usage has shown a significant rise as these are easily available over the App Stores and fulfill even the needs’ pettiest. Be it ordering something for dinner, updating your closet, paying your bills, or just listening to music, these applications have always got our back. And now to pave the way for your business growth, these mobile app development services are hands on the best option. With these small aides, even the small and the medium businesses are picking up. 
Everybody is seeking web development services and mobile application development for their business. Independent of where they remain in their pioneering venture, building the best mobile application isn’t only for XXL organizations but also for small to medium sized organizations, they are rapidly making up for the lost time!

The circumstance today is with the end goal that each specialty and the layers’ clients have generally expected a versatile application for pretty much any item or administration they need.

Let’s take the famous example of Starbucks, the my Starbucks application launched as ahead of schedule as in 2009 permitted clients to find close by bistros, find out about sorts, types and espresso mixes, and propose their own beverages.

After two years, Starbucks expanded its advanced presence by bringing its steadfastness program to clients’ cell phones with Card Mobile App. Clients were empowered to pay for in-store buys by means of telephones.

Today, the application serves about 20% of all reliability card exchanges. In 2012, Starbucks incorporated its applications with Square, a portable installment framework and Apple’s passbook highlight, so dependability card information could be seen on an iPhone. The exceptional usefulness and speed of access of a portable application can’t be coordinated with that of versatile web. 

Results: The imaginative and levelheaded way to deal with the portable procedure, in 2013, Starbucks previously had $621 million resources on its versatile stages. In 2014, Starbucks made $146 million, 8 % of complete income, on premium alone. What’s more, exchange costs were diminished altogether, since outsider charge card organizations at this point shouldn’t be included.

How can Mobile Applications Help You Grow Your Business?

  • Customer Retention
  • Sales Growth
  • Reduction in Operational Costs
  • Audience Building
  • Business Process Optimization
  • Customer Loyalty Growth
  • Source of Valuable Analytics

Customer Retention:

Industry pioneers have demonstrated that building up a versatile application promptly takes the client experience up a few indents.

When the client experience turns out to be better, it is just normal that the client standards for dependability go high up also. What’s more, we as whole have significant expertise in holding our clients.

Perhaps the most well-suited and famous instances of this are the Starbucks application. Starbucks has figured out how to utilize its application in a two dimensional way by expanding its maintenance and drive deals.

Sales Growth:

Getting a mobile application developed, especially for those e-commerce businesses, the sales have shown moderate growth as the only source of their consumers used to be those traditional websites.

As with the passing days, the consumer base using mobile applications has grown. So, being an e-commerce business owner, these applications will surely get you many prospects.

Reduction in Operational Costs:

Like we referenced before, a versatile application can achieve a clear development in business in a greater number of ways than one, past focusing on clients.

 A solid channel of correspondence portable applications has an innate capacity to achieve a smoother stream of activity which straightforwardly cuts down general operational expenses.

An extraordinary model that one can cite here is that of Cumberland Farms. With more than 500 service stations and retail location areas, the association utilizes more than 6,000 representatives and produces a yearly income of more than $16 billion. Is astounding that in any event, an organization of that scale had some opportunity to get better in their cycles.

Audience Building:

Since these mobile applications are made to make things simpler and easy, these applications are developed so that the audience’s reach to the business gets easier. With these applications installed in mobiles, the audience can get direct notifications and keep them posted.

Business Process Optimization :

Mobile applications always help in business optimization and often helps small businesses to execute their daily operations quite easily.

Sometimes, the operational costs become the main reason for the failure of some brilliant business ideas, but while stepping towards digitization, the internal affairs are conducted with sheer mastery. Hence, this operational cost takes the edge off.

Customer Loyalty Growth:

Use of these mobile applications has always helped in customer retention. The industry leaders prove that these applications improve customer experience. And that improved customer experience helps in customer retention too.

Starbucks suits here as a perfect example, the only brand to use its mobile application to improve customer retention as well as to boost sales.

Also, consumers can get their grievances heard by the experts, and the businesses can get direct feedback from the customers on the ground level, thereby creating more dependence on these applications and improving the business’s operational structure.

Source of Valuable Analytics:

The idea of getting an application developed can provide you with proper analytics about which is your best selling product out of the whole lot.

You can also get appropriate insights about which feature of the application is most used, how much time a person likes spending on the app, and the list continues. These analytics can help you focus more on your deficient areas and improve them in a way that it best suits your consumers.

As it is always said, getting to know your customer is the key to success for every business. Analytics such as geographical location, information of the interests, and market trends are some of the stats you can take advantage of and boost your sales directly.