8 UX Mistakes that are Killing your Mobile App Design

20 Dec

2019 10:37 am

By Rakesh Kumar

With the rise of technology, Mobile Apps have definitely become the next big thing in today’s scenario. According to Statista, there will be close to 4 billion Smartphone users across the globe by 2021. And by the projections of it, this number seems to be growing each year. This figure shows how users are keen on using mobile apps and communicating with businesses. The comfort of delivery, booking & utility apps and the addiction of games & social media has made the average man dependent on their phone and its unlimited applications.

That is why it is all the more important for businesses today to invest in a quality mobile application to reach their target audience. For a seamless user experience, an app must include an easy flow of actions that instigates your customer to land exactly where you want them to. To brush up on some basics, the navigation throughout the app should be very smooth; Developers must ensure quality analysis before deployment; no sudden crashes or obvious bugs in the interface. A minor mistake and your ratings can slash down to ‘Zero’. So let’s understand what silly user experience blunders can you fix in your next mobile app update.

8 UX Mistakes Your Mobile App Doesn’t deserve

Ignoring Compatibility

Your UX must be compatible with all the devices and platforms, ranging from the latest to at least 5 years old. The compatibility issue with the native device can lead to distorted screens, sudden crashes or unnecessary memory usage.

Crisp Content

The app content must be concise and clear. Unlike in websites, the mobile app screens are petite and only meant to direct action. So large chunks of descriptions or content lying in between, are just leaving a foul memory in your user’s mind. The text areas must comprehend well with the UX of your mobile application. To make an app UX look more sumptuous, you must combine it with quality images / videos, suitable iconography, soothing color theme and only the required content pieces.

Poor Architecture

Much like a magnificent house cannot be built without blueprints first, a beautiful app cannot be developed without sketching it down through prototypes and wireframes. This initial stage determines mainly determines your app’s future. Detailed planning and architecture is the key to make your mobile application successful. By drawing and redrawing, you’ll come up with better solutions, like where is a certain button more visible, or that share button needs to have multiple options, etc. This visualization can help you concise or elaborate your efforts, so do it wisely.

Irrelevant Features

Do you know what annoys your users more than a bad interface, it’s unnecessary features jumping in their face and distracting them from the real call to action. An application should be appealing and unique. Addition of irrelevant features or overstuffing them, makes the UX ineffective and affects the performance of the application. To help overcome this, prioritize your feature list, test it on real people, take feedback and cut down on the lowest ranking ones. 

Excessive Push Notifications 

Reaching out to your users with meaningful notifications is a masterstroke. But like most good things, excess of these notifications can make you seem annoying. Some brands keep repeating their messages, or worse send unwanted ‘miss-you’ reminders over and over again. Once a week is enough, if the user is not coming back, take the hint.

No Connection with the Users

Lots of applications look great on first glance, but on detailed use, their personalized UX fails. They are not designed according to the needs of the targeted user. The companies must carry out wide research before developing an app. Ask questions like who is your user? Will it help the business achieve its goal? Does it connect with your users? So a baby boomer will like bigger fonts and clearer messages, while a millennial might prefer animations and a minimal theme.

Bad Onboarding

First experiences count! Every app has something different to offer, and this leads to unknown possibilities of UX flow. Businesses that do not provide enough details or excessive details during onboarding may end up confusing the user. A meaningful tour of the important steps, while leaving some obvious surprises for them to discover, has proven to leave a lasting impression. Invest some thought and time into this process, and you’ll witness wonders.

Inconsistency

What’s the one thing that Apple devices offer and other smartphones might not – UX design consistency. Designing your app as per your brand guidelines is a good idea. But in this process you have to make sure to stick with it till the end. Companies use different UX and UI features to stand ahead of their competitors. But sometimes, it ends up frustrating the user. A small example is the use of different set of line vs filled icons. Little things as such witness the fall of users’ trust, and they might end up switching to your competitor.

A seamless UX performance will help the businesses to connect immediately with their users. The developers must research extensively about the user market before developing the UX of any mobile app. This is our utmost priority when developing any new application. Want more insights on how your brand can achieve such pro-level of user experience. Connect with us and we’ll offer you a FREE mobile app audit. 

Leave a comment

Your email address will not be published. Required fields are marked *

Ready to get started? So are we! Drop us a line and allow a Sera techie get back to you in 24 hours. We promise the wait would be worth it!

Back to top