[ Marketing / PPC ]

    PPC engineered for ROAS.

    Google, Bing and programmatic ads run with the rigour of a quant desk — conversion modelling, offline data feeds and full-funnel attribution.

    Google AdsBingProgrammaticModelling
    +72%

    Avg. ROAS lift

    −31%

    Avg. CPA reduction

    Offline

    Conversions feed

    MMM

    Aware bidding

    [ What we build ]

    Engineered for scale.

    PPC done right is a measurement and creative problem disguised as a bidding one. We model conversions properly (offline data, value-based bidding, MMM context), test creative at velocity and architect accounts to give Google's auction system better signals, not noisier ones.

    [ Features ]

    CORE capabilities.

    01

    Account architecture

    Campaign structure, asset groups and audiences designed for clean signal.

    02

    Value-based bidding

    Conversion values, lifetime value modelling and offline conversion imports.

    03

    Performance Max craft

    Asset variety, signal quality and exclusions tuned weekly.

    04

    Search & Shopping

    Brand defence, generic capture and feed engineering for Shopping.

    05

    Display & YouTube

    Demand-gen and YouTube creative built for the funnel position they serve.

    06

    Attribution

    GA4, MMM and warehouse-based attribution to keep platform reports honest.

    [ Process ]

    HOW WE deliver.

    01

    Discover

    Workshops, audits and KPI mapping. We define the problem before code.

    02

    Design

    Architecture, prototypes and a design system tuned to platform conventions.

    03

    Build

    Senior squads, weekly demos, CI/CD and performance budgets in every PR.

    04

    Launch & iterate

    Phased rollout, observability and a backlog driven by real user data.

    [ Tech stack ]

    Tools we trust.

    Google AdsMicrosoft AdsGA4LookerTriple WhaleNorthbeamDV360

    [ Why this matters ]

    Outcomes you measure.

    • Higher ROAS through better signals, not just bid tweaks
    • Lower CPA via creative and account architecture work
    • Honest attribution above platform-reported numbers
    • Compounding learning preserved in a documented playbook

    [ FAQ ]

    Common questions.

    [ Now booking Q3 2026 ]

    LET'S BUILD
    YOUR AI advantage.

    One async intake, one 30-minute call, one tightly-scoped proposal. No procurement theatre.

    Let's make an impact together.
    sales@seraphic.io

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