[ Marketing / Performance ]

Performance measured against payback.

Performance marketing measured the way CFOs measure it — payback, LTV and contribution margin — not impressions and clicks.

PaidAffiliateCROModelling

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Payback

Primary KPI

LTV:CAC

Tracked weekly

MMM

Native

−28%

Avg. blended CAC

[ What we build ]

Engineered for scale.

We treat performance marketing as a finance discipline. Channel mix is decided by marginal return, not historical allegiance. Creative testing, landing page CRO and bidding moves are evaluated against contribution margin, not platform ROAS. Forecasts get built and held to.

[ Features ]

CORE capabilities.

Channel mix planning

Marginal ROI modelling across paid search, social, affiliate and OTT.

MMM + MTA

Marketing-mix modelling for direction; multi-touch for daily decisions.

Creative testing

Disciplined velocity, structured concepts vs. variants, learnings logged.

CRO & landing pages

Bespoke landing surfaces and post-click flow optimisation tied to channel.

Affiliate & partnerships

Curated affiliate, creator and partnership programs that don't cannibalise.

Forecast & planning

Weekly forecasts, scenario planning and budget defence to leadership.

[ Process ]

HOW WE deliver.

Discover

Workshops, audits and KPI mapping. We define the problem before code.

Design

Architecture, prototypes and a design system tuned to platform conventions.

Build

Senior squads, weekly demos, CI/CD and performance budgets in every PR.

Launch & iterate

Phased rollout, observability and a backlog driven by real user data.

[ Tech stack ]

Tools we trust.

Google AdsMeta AdsTikTokGA4NorthbeamTriple WhaleLookerPostHog

[ Why this matters ]

Outcomes you measure.

Marketing measured against finance, not platforms
Lower blended CAC and faster payback
Forecasts you can stake budget on
Decision-grade attribution at boardroom level

[ FAQ ]

Common questions.

[ Now booking Q3 2026 ]

LET'S BUILD
YOUR AI advantage.

One async intake, one 30-minute call, one tightly-scoped proposal. No procurement theatre.

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